Badda Book, Badda Boom? Who Does Your Marketing?


It’s been a minute since I’ve written a complaint of the week post. Today is as good a day as any other to write one. The target of my ire is Choice Hotels and their stupid Badda Book, Badda Boom commercials. If somehow you haven’t seen this commercial, you are 1) lucky and 2) probably do not watch TV. Such ads make me wonder who is in charge of marketing and, more importantly, where do they find these actors that end up becoming the face of the company? For example, Silly Captain Obvious is everywhere. He showed up in person at the Michigan vs. Florida game in Dallas. And I’m sure he was paid a nice fee for doing so.

I’m not the only one who hates Badda Book. I know Gene and other celebrities do too. See below:

Living Doesn’t Have to Suck is still clever.



      • You’re the huge sports fan and the question was genuine. Sure it’s obvious that it’s stupid, so presumably there’s some fairly rational reason. Since you mentioned it, I figured I’d ask.

  1. Haven’t seen the commercial not because I’m lucky but because I’m blessed by not watching TV! 🙂

    Netflix, Youtube, etc. are a whole different matter

  2. As bad as these commercials are, they would win academy awards compared to Kentucky Fried Chicken. The CEO must have a 4th grade grandchild in charge of marketing. Harlan has died 10 more times in the last 3 years.

  3. I’m not a violent person but if I ever encountered this fictional idiot ,to quote “Annie Hall” ,”What I wouldn’t give for a large sock of horse manure.”

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