Badda Book, Badda Boom? Who Does Your Marketing?


It’s been a minute since I’ve written a complaint of the week post. Today is as good a day as any other to write one. The target of my ire is Choice Hotels and their stupid Badda Book, Badda Boom commercials. If somehow you haven’t seen this commercial, you are 1) lucky and 2) probably do not watch TV. Such ads make me wonder who is in charge of marketing and, more importantly, where do they find these actors that end up becoming the face of the company? For example, Silly Captain Obvious is everywhere. He showed up in person at the Michigan vs. Florida game in Dallas. And I’m sure he was paid a nice fee for doing so.

I’m not the only one who hates Badda Book. I know Gene and other celebrities do too. See below:

Living Doesn’t Have to Suck is still clever.



      • You’re the huge sports fan and the question was genuine. Sure it’s obvious that it’s stupid, so presumably there’s some fairly rational reason. Since you mentioned it, I figured I’d ask.

  1. Haven’t seen the commercial not because I’m lucky but because I’m blessed by not watching TV! 🙂

    Netflix, Youtube, etc. are a whole different matter

  2. As bad as these commercials are, they would win academy awards compared to Kentucky Fried Chicken. The CEO must have a 4th grade grandchild in charge of marketing. Harlan has died 10 more times in the last 3 years.

  3. I’m not a violent person but if I ever encountered this fictional idiot ,to quote “Annie Hall” ,”What I wouldn’t give for a large sock of horse manure.”

      • Nobody likes the guy doing the badda book boom line. His character appears to have a giant stick up his butt. This is not the actor’s fault, but the director. This is the attitude the company wants to set. They could have earned A LOT more business and reservations if they had selected a really cool, easy going funny guy to deliver their idiot punch line. Now I just hate the character whenever he opens his mouth. It could have been a fairly cool commercial, but it feels so corporate it makes me wanna puke.

  4. I hate that, makes no sense and if I see it coming i turn to another station or I walk out of the room, if it is recorded I just of forward very fast and do whatever i can to miss it. and will never use their product, i hate their adds so much.

  5. I dislike the Badda Book Badda boom commercial. What does it even mean
    I have stayed at choice hotels. But that commercial doesn’t make me want
    To if I didn’t know the brand

  6. It’s not about whether you LIKE the ad, it’s about whether you remember the message. Advertisers are competing for space in your head – looks like they bought some.

  7. Advertising is just form of propaganda …. Madison Avenue hits the consumers with a bludgeon when a simple actually clever and funny ad would be more appropriate. Choice is promoting ‘direct booking’ but frankly ‘Bada Boom Badda Book’ is a nonsensical (highly stupid) way to bring attention. And while the Company claims it is successful, it probably turns off many more potential customers than if they just said: ‘Save x% by calling us DIRECTLY and Booking your room!

  8. Very annoying, wtf does Bada Book Bada Boom even mean? If it’s meant to be a head scratcher so people like me would search the web and type up a comment, then I guess it worked because here I am talking about it.

  9. Used to travel a lot on business and stayed at many different hotels. I think I have a discount/ points card for every major chain and then some. Don’t travel Iike that anymore but if I still did, I guarantee you that because of this annoying commercial I would avoid all choice hotels, even if the deal was great. Please spare us this putz and his obnoxious and stupid phrase.

  10. This is not only the most irritating, but the most ignorant ad I have ever seen. I think it’s designed for Trump people and not us humans

    • Hey, I’m a “Trump people” (with a PhD and an IQ of 155) and I agree with you that the ad is irritating and stupid. My wife claims that as long I remember the catch phrase, it doesn’t matter to the advertiser if I like it. I read the same thing in a textbook on advertising psychology in college. I disagree. Why would the maker of a consumer product want to purposely annoy prospective customers? It makes no sense (to me, anyhow).

  11. I was wondering the same thing. Why would I want to book a hotel that is apparently run by the mob. At first I thought maybe it was a Trump’s lawyer thing, but that didn’t turn out so well either. I think they should re-consider.

  12. Sorry, I’m another “Trump person” with a high IQ and high income, and these commercials make me cringe with the stupidity of that phrase. It makes the hotel brand seem so tacky and downmarket. I’d never stay there for fear of encountering the sort of people who are amused by the phrase that shall not be repeated. When I worked in advertising, we designed campaigns that would enhance the image of the client’s company.

    • Good comment. I don’t get this IQ thing though. How many legs does a chicken have doesn’t measure intelligence. I’ll be requesting transcripts. Then again my grades were no great.

  13. I think the IQ thing came about in response to an earlier comment about stupid “Trump people.” Not all conservatives are toothless morons sitting around the trailer guffawing at commercials like “Badda Book…” I’ve heard the old advertising chestnut that at least an obnoxious commercial or idiotic catchphrase gets attention, but attention doesn’t translate necessarily into customer dollars.

  14. The Badda Book commercial is the most inane crap to hit the airwaves. As for the crack about Trump people, I’m sure it was done by one of those really intelligent Liberals who predicted that Hillary would win.

  15. I stayed at a Baba Book Bada Crappy motel. ’70s decor, no phone in room, tv didnt work..2nd room toilet backed up..Entrance smelled like dog pee. I finally got my money back. Quality Inn Wichita, Ks.

  16. This ad makes me never want to stay in a Choice hotel again, which is unfortunate because there are a few we stay at and enjoy from time to time. I guess some figure that it doesn’t matter if an ad irritates you, as long as it gets your attention, but it backfires in my case…the minute I hear anything sounding suspiciously like this ad, I scramble for the remote and either change the channel or hit the pause so I can skip having to listen to this horrible and pitiful attempt at “advertising”. The ad agency oughta be ashamed of having created such garbage, and the hotel chain should be ashamed that they actually used it. They think this is funny?? No, it’s pitiful.

  17. I hate the commercials so much that I plan to deliberately avoid any hotels associated with Choice Hotels. We dropped our Geico insurance in response to our hatred of the gecko commercials.

  18. One of the worst commercials on TV. I may remember Bada Book Bada Boom, but I don’t remember what the commercial is about. There is nothing about this tag line that is memorable except the stupid tag line.

  19. I like Choice Hotels. I like them a lot. Diamond member last two years in a row. But Badda Book, Badda Boom is so stupid I will go somewhere else just so there’s no chance of me meeting the guy in the lobby.

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