Admittedly, I started this blog to promote the release of my book Everyone’s Advice Is Wrong. That still is my main objective but I have also had a lot of fun writing about all sorts of topics not found in the book. As I wrote before, social media seems to be of critical importance to publishers because it means that there is already an audience for the book, minimizing the risks associated with publication.
Besides trying to write scholarly articles on a daily basis, I needed a way to create a buzz, a disruption that would go viral, bring more people to my blog, have them fall in love with the one of a kind content, thereby allowing me to reach my goal of selling millions of books.
For the past two months I have been pounding the pavement with my clever marketing campaign and am almost ready to reveal what I have done in an effort to sell books.
That announcement will be coming in the next couple of weeks as the release date of my book becomes more certain.
For now, I will open the floor to any guesses. Those that know me personally, please don’t ruin the surprise.
I’ll give you a clue, it is associated with the first few words of Michigan’s fight song, “The Victors.”